If you're at home with program enhancement (SEO), you've come across the word pogo-sticking. While it's easy to confuse pogo-sticking with bounce rate, the fact is that there is a difference between the two SEO metrics.
So what exactly is pogo-sticking and how do you fix it to get higher organic page rankings?
In this article, I'll cover everything you need to know about pogo-sticking in SEO.
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What is Pogo-Sticking in SEO?
Pogo-sticking can be a term used to refer to the movement of users from one search result to another on the search engine results page (SERP), as they hope to find a result that meets their intent.
Take pogo-sticking during this scenario:
For example, search for "best website builders" on Google. the main result sounds like what you'd like. so click on it. Facing pronlems in choosing a seo company for your business here are 5 Tips To Choose The Reliable SEO Company For Your Business make sure to ask these before hiring an seo company.
However, the website you clicked on takes forever to load. so you get pissed off and leave the website.
He returns to the results page and clicks on the second result. It turns out that the second website uses a tiny, low font and features some turbulent ads. Again, allow the website and move on to the third result.
So moving back and forth from one search result to a different one is what sticks.
What makes people Pogo stick?
Users use pogo-stick for a variety of reasons. However, the massive pogo-stick is due to poor user experience (UX) or poor data quality on the website.
Here the area unit has many common reasons why users play the game.
Slow Loading Website – If your page takes more than 3 seconds to load, the user area unit may be bouncing.
Content Mismatch–: If your content is not optimized for users' intent, users may go back and click on a consecutive result. Sometimes they will rephrase your search question to find content that completely matches your intent.
Poor-quality content–: If your content is hard to scan or doesn't respond to your audience's queries, your guest area unit may be gone.
Clickbait headlines–If your headline is designed to drive clicks, visitors can quickly determine and click back to the SERP
Bad page experience– Once your website is difficult to navigate or displays too many ads, visitors will return to the results page
.
Also read:Will Changing My Domain Affect My SEO and Ranking?
Is Pogo-Sticking a ranking factor?
Many SEO marketers believe that pogo-sticking can be a strong Google ranking signal. However, Google has overturned this theory and does not use pogo-sticking in its ranking algorithmic rule either.
But will that mean pogo-sticking can't affect your organic page ranking? Not essentially.
Pogo-sticking is solid proof that users don't like your page. Simply put, if most of your visitors are stuck everywhere in the SERP once they visit your website, that's a good indication that your website isn't giving visitors what it's supposed to.
Since Google is interested in giving users a seamless page experience, a short click during users' pogo-sticking can be a clear signal that the result of being tired to the top is not what users want. .
And for this, Google is likely to lower your page ranking in several places and prioritize the website that users find to be much more useful and a better experience overall.
So even if pogo-sticking isn't an associate degree SEO ranking issue, it will have a direct impact on your page rankings.
How to reduce pogo sticking
As I said before, pogo-sticking can be the result of a bad experience users had with the old website. Once you give your visitors a seamless on-page experience and write content that matches their queries, you'll greatly reduce instances of pogo-sticking.
Now, let's move on how to minimize the pogo-stick by users.
1. Write for user intent
User intent (search intent) is the method of meeting readers' expectations by providing satisfactory answers that match their queries.
For example, when you Google "buy headphones", what appears on the business pages of the initial area unit is the business of the product and not a newspaper publication. This may be because Google knows from the question that you are looking for a place to buy headphones.
3. Make your website Upload as "Speed of light"
Time can be a killer. Every second your website takes to load is a new reason to chase away your guests. It's an immediate thank you for telling them to hit the back button like there's no tomorrow.
So check your website hundreds faster, ideally in 2 seconds. Tools like PageSpeed Insights will help you pinpoint why your website is slow, what's causing it to lag, and what to do to speed it up.
4. Create Your Content EasyTo Read
If readers have difficulty reading and understanding the content on your page, they will prefer to return to the SERP and click on your competitor's website. So create your content easily. Avoid jargon and pretentious language that will undoubtedly drive your readers away.
Third, use short sentences and paragraphs to stop reading fatigue. You will be able to use the authoring app editor and Grammarly to improve the readability of your content.
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